//waar let ik op bij het plannen van een event.
Do you often plan events, or is this your first time? Read on for five tips for both advanced planners and beginners.
As an event venue, B. Amsterdam hosts around 1,500 events per year, ranging from large to smaller events. We can safely say that we have learned a thing or two from this experience and have gathered quite a few tips. No matter how big or small your event is, these five tips will help you hit the ground running.
//doel en doelgroep.
Why is this event being organized? And is the event location appropriate for the goal to be achieved?
Do you want to ensure that the target audience is inspired, as during a lecture? Or is it an informative trade fair or an out-of-the-box conference?
Make sure visitors feel this when they arrive and during the sessions. Choose a classic or, better yet, a unique location.
To do this, look at the history of a location and ask whether this can be highlighted. This gives people a better feel for a location.
//licht en geluid.
Think of the coolest light show you've ever seen. You can probably think of one or two.
You don't often need to go to such extremes, but with the right lighting and sound, you can help your guests focus and leave the impression you want.
An event venue often has an in-house AV partner. For larger events, sit down with this party and explain clearly what kind of atmosphere you want to create. They will (at good venues) give creative expression to your ideas.
//branding.
An increasingly popular trend in the events industry is the addition of branding during events.
Event venues in Amsterdam (and large ones outside the city) often offer many possibilities for "branding" your event.
For example, floor stickers, window stickers, or flags can take your event from a 7 to a 9.
Try to think outside the box at the venue itself and ask the event managers to help you come up with ideas on how to put your brand in the spotlight during the event.
For example, is it possible to have the receptionists wear a specific sweater? Or are there places around the location where branding can be incorporated?
//food & beverage
What can make your event better? Good food and drinks. For most of your guests, this is probably one of the most important aspects of the event! Make sure your F&B is tailored to your theme and target audience. Allow enough time for these moments.
Is it a snack or a Michelin-starred dinner? Consult with the caterer to determine what best suits your event.
//activiteiten.
Finally: an activity. Of course, this depends entirely on the program for your event, but if the program allows it, consider including an activity in your program to wake people up a bit or get them bonding with each other through a sporting activity or an activity that requires them to use their brains.
Padel clinics, short pub quizzes, and stretching exercises à la Nederland in beweging! are often seen.
//conclusie.
Think creatively about what happens during and around your event. Often, there are more possibilities than you think, and you can make a big impact with a small portion of your budget.
Looking for an event location in Amsterdam where you can do absolutely everything? Click below.
