At B., it's not just about work, but also about connections. From inspiring seminars and workshops to networking drinks. The community events organized by and for B. members bring entrepreneurs, creatives, and companies together. Join in, meet new people, and discover what's going on at B. On this page, you'll find an overview of all upcoming events.
What will happen
Your customers no longer search exclusively on Google—they ask ChatGPT questions, scroll through LinkedIn, and watch videos on YouTube. Yet most B2B companies still optimize exclusively for Google, causing them to miss out on a growing portion of their audience.
At this event, you’ll discover how to combine SEO, GEO, and Social Search into a single powerful growth strategy. You’ll also receive a live audit using our LLM Tracker and an exclusive personalized SEO audit valued at €2,000 (excl. VAT).
More about the community event
This event takes place in an intimate setting with a limited number of seats, allowing plenty of room for interaction and personal insights. The focus is on practical applications that you can put into practice right away.
Please note: This event will be conducted entirely in Dutch.
Where should I be when?
Date: Thursday, April 16
Time: 10:00 a.m. – 1:00 p.m. (including lunch)
What will happen
What if networking were truly natural, stimulating, and enjoyable?
During this event, you will experience Go.Chat.Connect.: a surprising conversation game that stimulates curiosity, strengthens soft skills, and creates genuine connections.
No awkward small talk, but conversations that lead somewhere.
With Go.Chat.Connect., members don't just exchange business cards. They go home with:
The game is designed to go beyond "What do you do?" and create something valuable within the B. community.
More about the community event
You can experience this live at B. Amsterdam on April 21. Amsterdam is organizing this event in collaboration with Today Is Amazing and offers multiple opportunities to make meaningful connections.
In addition to Go.Chat.Connect., there are additional opportunities to connect, both with other members and within your own team.
Space is limited, so be quick!
Where should I be when?
Tue, April 21
12:00 PM – 1:00 PM
Location: B. Amsterdam
Get to know other B. members in a fast-paced and engaging format designed to create real connections in a short amount of time.
What will happen
Reply rates are dropping, manual work isn’t scalable, and there’s no predictable pipeline. During this event, you’ll discover how AI tools make it possible to approach accounts based on genuine buying intent and real-time signals.
Together with Wondersales, we’ll show you how to apply this in practice to your outbound and go-to-market strategy. You’ll participate in an interactive workshop and receive an exclusive personalized Outbound/GTM blueprint valued at €2,000 (excl. VAT).
More about the community event
This event takes place in an intimate setting with a limited number of seats, ensuring there is plenty of opportunity for interaction and personal attention. It is entirely focused on practical application and having an immediate impact on your sales and marketing approach.
Please note: This event will be conducted entirely in Dutch.
Where should I be when?
What will happen
Your customers no longer search exclusively on Google—they ask ChatGPT questions, scroll through LinkedIn, and watch videos on YouTube. Yet most B2B companies still optimize exclusively for Google, causing them to miss out on a growing portion of their audience.
At this event, you’ll discover how to combine SEO, GEO, and Social Search into a single powerful growth strategy. You’ll also receive a live audit using our LLM Tracker and an exclusive personalized SEO audit valued at €2,000 (excl. VAT).
More about the community event
The session is interactive and practical, offering insights that can be immediately applied within your organization. The event is ideal for teams and leaders who want to integrate AI in a way that delivers measurable value for both the organization and its employees.
Where should I be when?
Date: Thursday, May 7
Time: 4:00 PM – 5:00 PM
What will happen
Manifestation is hugely popular right now, and for good reason. But turning a vision into reality requires more than just wishes or a vision board. During this energetic lunch session, Astrid Kösters clearly explains how the process really works. You’ll learn how to align your mindset, beliefs, and energy with what you actually want to create.
Through universal principles, real-world examples, and practical exercises, you’ll gain a solid foundation and tools you can put to use right away.
After this workshop:
More about the community event
This is a relaxed and inspiring session in a welcoming setting, including lunch. No preparation is needed—just an open mind and a willingness to reflect.
Where should I be when?
What will happen
In any fast-growing organization, miscommunication is not only awkward but also costly. It slows down sprints, drains energy, and can lead to the departure of talented employees.
Whether you’re a founder who needs to give difficult feedback, co-founders who want to keep their vision aligned, or a team lead guiding a change in direction—the way you communicate determines how quickly things get done.
During this one-hour, impactful trial session of Room for Dialogue, you’ll learn how to make your communication more effective. This method is based on nonviolent, needs-based communication and helps eliminate misunderstandings and tensions in the workplace, allowing teams to work together smoothly again.
More about the community event
What are the benefits for you?
Learn simple, repeatable techniques to reduce stress in real time.
Practice with realistic scenarios, such as discussing underperformance or managing stakeholder expectations.
Discover how a culture of honest and empathetic communication directly contributes to better retention and higher productivity within your team.
Where should I be when?
What will happen
During The Tender Experience (TTE), you’ll gain practical insights to help you achieve greater success in tenders on a consistent basis.
You’ll discover how to structure your tender approach so that winning is no longer a matter of chance. The focus is on:
A key highlight is Karel Koppens’ “Tender Hacks” session.
He shares practical insights drawn from nearly 30 years of experience, such as:
Not just theory, but practical knowledge you can apply right away.
More about the community event
The Tender Experience is an intimate, content-driven event organized by Tender Valley.
The event is intended for professionals who work with tenders on a daily basis and want to get more out of their efforts. For example:
Because of its small scale, there is plenty of opportunity for interaction, in-depth discussion, and sharing experiences with colleagues.
Where should I be when?
Please note: Space is limited to ensure quality and interaction.
What will happen
The B. Business Run 2026 will take place on June 19, 2026! Put on your running shoes and choose your challenge: 5 km or 10 km.
Invite your colleagues, neighbors, and business partners and compete for the title of Fastest B. Runner of 2026. Form a team, challenge each other, and show what the B. community stands for. This year, we’re running again to support Right To Play.
Every participant automatically receives a personal fundraising page. Together, we help children growing up in some of the world’s most challenging environments stay physically and mentally strong through the power of play.
Join the community or create a fundraising page with your company team and make every kilometer count.
More about the community event
But the fun doesn't stop at the finish line…
The race ends at B.1 Square, where the real party begins! Stick around for a fun-filled evening featuring:
It will be not only a night of sports but also a night of connection, bringing the entire B. community together.
Where should I be when?
What will happen
Start your workday in a different way on Thursday, July 2, with a unique Sober Sunrise Rave. The morning begins with a relaxing Wellness Hour featuring guided breathing exercises, followed by an energetic Coffee Rave with uplifting house music. Expect a combination of movement, music, and mindful energy to get your day off to a great start. And all of this on our sunny rooftop terrace!
More about the community event
This event is all about connecting in a natural, alcohol-free setting. Get moving, clear your mind, and meet like-minded professionals in a refreshing and positive atmosphere. We’ll also be celebrating the launch of B. Bar together.
Your €14 ticket grants you access to the Coffee Rave and includes your first coffee and croissant. Want to take it to the next level? You can enhance your experience with an optional breathing session for an additional €10.
Where should I be when?
B. organizes several events each year where members share their knowledge, inspiring speakers visit, and we challenge each other to stay active. We also love a good party or get-together, because our motto is: work is better when it doesn’t feel like work.
This festival is all about connection. Get to know your neighbors and learn from them through workshops and talks.
This festival is all about connection. Get to know your neighbors and learn from them through workshops and talks.
Back from vacation and ready to get back to the office? Every September, we get together to kick off the second half of the year!
At the end of the year, we’ll get together one last time to wrap up the year together and go out with a bang! The winter party is all about good food, drinks, and having a great time.