At B., connection is at the heart of everything we do. We believe that knowing the right people at the right time is important in the start-up and scale-up phase of your business. And after that. By making connections, you can strengthen each other. To bang together or just spar together.
That's why a good introduction is half the battle. If you're just moving into a new office, even the most social people need a hook to start a conversation. And what better conversation starter than a Neighbeer crate: a crate filled with both alcoholic and non-alcoholic beverages to get to know your new neighbors.
That's why we give you this icebreaker to organize a get-together for your team and your new neighbors - such a crate is a logical gift, from us to you. When you pick up the keys to your new office at B. Amsterdam, your community manager will give you this crate with clear instructions:
- Put the crate cold
- Invite your neighbors over
- Cheers to a new adventure
- Share this in the B. Community app
Handier, easier and more social
A great plan, even if we say so ourselves, but is it really used as we initially thought? Not always. We noticed that this initiative needed some improvements. We held a review with our community team and they shared feedback from the community and from their own experience. These are the main points we'd like to share with you and this is how we're going to approach it from now on:
The right time
We used to hand over the Neigheer crate together with the key exchange. Turned out not to be a convenient time. Members haven't moved in by then, can't put the crate in a good place cold yet. Therefore, we wait until the move to the new office is well advanced, so that the workplace already feels truly our own. A place from which the world can be conquered and successes celebrated.
Something to be proud of
Fittingly, then, members are also eager to show off their new office to others. The company's branding and corporate identity should obviously be felt in the office. So we are now giving new members time to settle in and make sure their office is a place that suits their business. With the right furniture, people and atmosphere - a work environment to proudly toast with each other, the community team and new neighbors.
Team centricity
The Neighbeer crate is an icebreaker with new neighbors and for the new members with the B.community team. Therefore, from now on, we will no longer hand over the crate to the founders, but to the team. This way our community team gets to know as many new members as possible. This will make contact even smoother. This way we can easily find each other if there is something wrong and facilitate new connections within the community.
Making the threshold a challenge
That leaves the challenge of convincing members to share the convivial toasting moment via the B.app. Technology is not the challenge. Anyone can take a selfie and the B.app is very user-friendly. So where is the trepidation? Someone has to be the first. So let this be a challenge. Whoever uploads the first selfie with the Neighbeer crate in the B.app will get one more. Show us how much fun you're having with your new neighbors.
